Earlier this year, I went to a club night in London which was one of the most eye-popping I’ve attended in the last 12 months. It was an urban themed event with a hip hop edge, where budding MCs freestyle against each other in hopes of winning a cash prize. Not to be outdone, ‘dancers’ round off the night with a booty shaking contest – again driven by the chance to win a sum of cash. Hotpants or G-strings are optional but favoured. Fair enough, each to their own. Shake what your momma gave you if you’re that hard up for cash but… Why flounce the object of the competition (butt shaking) when you lose? One disgruntled entrant was so aghast at being voted off at the end of the first round, she decided to flash her breasts to the entire club. Twice. Her momma must be so proud (see video link below).
Every entrant (MC, booty shaker, DJ) at the event agrees to be filmed for the club night’s YouTube channel, which – judging by the number of video views – must be raking in considerable dough from ad revenue. Furthermore, all spectators are also encouraged to film the events on their mobile phones, after which the footage naturally becomes their own to share online with their friends.
So, this begs the question, why shake what your momma gave you to win a few quid from an event organiser who can potentially make thousands from the videos of your performance? Why not shake your ass or bare your breasts to your own webcam on your own channel and rake in all the dough for yourself?
This is why I say ‘ladies aren’t what they used to be’. First of all, we aren’t being very ladylike in the club or on camera but, secondly - and, in my view, most importantly- we aren’t being very smart about making money from our own personal brands. Why let someone else benefit? If you want to sell your body on camera, become the Oprah Winfrey of that show! Don’t end up being a spectator at your own party!